Best Buys to French Chic Revisited
February 8th, 2010 by Rachel KaplanToday it seems that every fashion title and every women’s service magazine is pushing the best deals for the lowest prices. Elle Magazine clamors weekly on how to pick the best fashion steals from either main street, high street or vintage resources. Even Biba is preaching on where to find the best deals at Hermès, Louis Vuitton and Christian Dior–anything for 500€ or less. Still others are giving tips on where to buy clothes and shoes and bags for under 100€ and even under 50€. So is Paris becoming the new mecca for cheap chic? Yes and no.
Even after the pinning and tucking, and airbrushing of top models, most cheap clothes in Paris still look cheap and drab in the slick glossies. Unfortunately, so do a lot of expensive clothes. Other clothes are so ugly and garish, making women look like teeny boppers or gaunt ghosts, that even if they gave the fashion away this reader wouldn’t be buying.
So what’s a smart woman to do? Certainly, we’re not going to listen to the ravings of a 13-year-old fashion blogger who now gets front-row seating at the Paris collections. Certainly, we’re not going to strap on shoes that are almost as high as stilts and which seem to promise at the very least a sprained ankle, or the need for a chaise porter or two. Because who can possibly walk in these monstrosit, even if they do cost more than a week’s salary after taxes.
Well, I would stick with two types of clothes: those that transform you and make you feel like a million dollars, even you only spent a fraction of that amount; and those clothes that are the tried-and-true basics that will carry you through several seasons, year-in, year-out. My favorite stores these days include:
–Max Mara for their fabulous coats, suits, jackets, and simple sheath dresses;
–Uniqlo for basic tops, cashmere sweaters and sweater dresses, and jeans;
–Agnèsb for solid basics with a twist, including her famous sweat-shir jackets, crinkled cotton man-tailored shirts in a wide array of colors, and her somewhat funky dresses and skirts;
–Loulou de la Falaise for the ultimate splurge in fine tailored jackets with beautiful linings and stunning pants;
–La Petite Robe Noire, for a terrific vintage or vintage-inspired black dress in silk, velvet, or wool crepe;
–Le Bob Shop and Trussardi for great slacks and jeans;
Well, if you have that all covered, get yourself some great lingerie on sale (Darjeeling, Etam, Eres, Wolford, come to mind), keep in mind that you are buying not just on a whim but to have lasting quality. Moreover, you don’t have to have an Hermès Kelly bag or a Chanel quilted chain bag to think highly of yourself. Nor do you have to a pair of red-soled Christian Louboutins to get around town. Why not be original for a change, and find a handbag and shoe designer that set you apart from the herd and save you some serious money.
What you spend on an Hermès bag can send you back on another trip to Paris in a four-star hotel with some extra spending money for great meals, great visits to museums, and even some chic shopping. For two of those bags you could purchase a Smart car.
In the meantime, the best buys to French chic may be waiting to be rediscovered in your closet or at a button store in Paris, such as La Droguerie. Last year, I revived a French Comptoir des Cotonniers red raincoat with shiny black buttons and a black belt buckle–something I had seen in an ad for Clarins skincare products. The model in the ad looked chic and intelligent and naturally, I just had to copy that look in the hopes of looking a bit like her.
Now it’s time to lay everything out on your bed and create outfits with your existing jewelry and shoes, as well as pocketbooks. You will be surprised to see the combinations that can be found, the endless possibilities of virtually free fashionable chic. That will save you a visit to Chico’s and/or Century 21–and will help you save for your next trip to the City of Lights.



Last Saturday on a foggy, drizzly day in Paris, my husband and I headed out to Versailles–the ultimate temple to excess–for a visit to a long over-due exhibition on the chateau’s creator: Louis XIV, or “The Sun King” as he liked to call himself.

Many people who visit Paris wonder how the average French person manages to staying slim when surrounded by so many tempting pastries, breads, chocolates and wines, not to mention outstanding bistros and gastronomic palaces. The short answer is simple: they don’t eat the stuff on a regular basis the way Americans tend to wolf down McDonald’s.






